Deep Marketing — The CATT Framework
The CATT Framework
How good experts win premium clients without becoming the loudest person in the market.
#1 BESTSELLER · MARKETING · AMAZON.IN · WITHIN 24 HOURS OF LAUNCH
Ahead of Kotler, at full price.
Let me tell you what this book is doing here.
I spent the better part of a year on it, and it costs 399 rupees, which is roughly what it takes to print a copy and post it to you.
Yes, I'm aware of the irony. A book arguing that you shouldn't compete on price, priced like that.
Here's the honest answer.
The book isn't the product. It's how you find out whether I'm worth listening to.
I run a small premium programme called Alpha Club, capped at 108 people. Alpha Club is what paid for the months this took to write. And a book that people trust does more for it than any advertisement I could buy.
Most of the people who read this will never work with me. It was built to be worth their time anyway.
That's the whole method, running on itself, in your hands. Be useful in public, at length, before anybody owes you anything. Give away the best of what you know. Let the trust do the selling while you get on with the work.
You're welcome to watch it work.
Deepak Kanakaraju
AUTHOR, DEEP MARKETING
You're good. They're louder. They're winning.
There are two kinds of expert. One is brilliant at the craft and quietly certain that being brilliant is enough. The other isn't especially good, but is comfortable doing things the first would find embarrassing. You already know which one gets the premium clients.
You've probably decided the answer is to be seen more. It isn't. Being seen and being trusted are two completely different projects, and only one of them lets you raise your price. This book is about the second one.
CATT + OST = R
Content
Be useful in public, before anyone owes you anything.
Attention
The right hundred people beat the wrong hundred thousand.
Trust
The part everyone skips, and the only part that lets you charge more.
Transaction
Asking, without spending the trust you spent months building.
Onboarding
The hour after someone pays decides more than you'd think.
Service
At a premium, the service isn't around the product. It is the product.
Transformation
Satisfied and transformed are not the same thing.
Reputation
Slow at first. Then unstoppable.
What you actually get
16 chapters
The full method, in the order you build it.
An exercise in every chapter
Called "Your move". Doable in an evening, not a weekend.
A 30-day build plan
The whole system standing, one page at a time.
Worked examples
Real campaigns and real numbers, including one that produced two million leads at ₹17 each.
Verified reviews
It doesn't make marketing feel complicated or overly theoretical.
Useful for consultants, coaches and freelancers who don't want to compete on price.
Chandan Prasad
Amazon · Verified
The book doesn't stop at making a sale.
It covers onboarding, customer experience, and delivering real transformation.
Rutvik Kanani
Amazon · Verified
Focuses on building trust instead of chasing sales.
Practical, and it changes how you think about the whole thing.
Ashwini Hemant Dhakate
Amazon · Verified
Deep knowledge on the fundamentals, which rarely any book teaches.
Highly recommended for anyone doing marketing in India.
Vijay
Amazon · Verified
A strategic roadmap that centres on core business fundamentals.
Buyer transformation, choosing a niche, and building trust.
Venkatesh
Amazon · Verified
Covers the CATT framework in a very engaging way.
A must read.
Beerappa
Amazon · Verified
Written for
Coaches, consultants, freelancers, doctors, lawyers, designers, architects and agency owners. Anyone whose business runs on being genuinely good at something.
Not written for
Anyone who wants a million followers, wants to be famous, or is in a hurry. Nothing in here works overnight.
Deepak Kanakaraju
Author, Deep Marketing
Founder of Micro Startup and Alpha Club. Ran digital marketing at Practo, Razorpay and Zostel before building his own. Around two million leads in seven years and more than fifteen thousand students, without ever taking social media seriously. This is the first time the CATT framework has been written down properly.
Frequently asked questions
Sixteen chapters, with an exercise at the end of every one and a thirty-day build plan in the conclusion.
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